Media Anthropology: An Overview
نویسنده
چکیده
The meeting between cultural anthropology and mass media is, in fact, a meeting between an object of research and a scientific discipline. In such a situation, the discipline brings with it certain delineations, a number of investigating methods, and a group of relatively specific concepts and theories. In the case of media anthropology, the fact that various researchers do not assume that clear disciplinary identity (with roots in sociology, cultural studies, narratology, history, etc) yet use concepts specific to cultural anthropology, as well as research methods intimately related to this science (ethnographic methods), may appear as a random meeting, and a passing experience. Especially since the authorized representatives of cultural anthropology have treated these attempts with skepticism. On the other hand, border-crossing and interpreting mass media phenomena from a cultural anthropology perspective can also be understood as the beginning of delineating a new subdiscipline of cultural anthropology, or of communication studies, a sub-discipline that has as its research object a specific form of cultural creation the mass media. Or as the first step in the creation of a new anthropological frame for the study of the global and mediated cultural phenomena.
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